Wednesday, January 5, 2011

Games Workshop stock prices plummet

I saw this posted over on Beasts of War and I thought I would share.

Games Workshop saw its share price dive as it faces tough trading conditions in the entertainment market.
Sales of its fantasy figurines and other products fell 4% in the six months to 28 November compared with a year earlier.
The company further warned that "difficult trading conditions since that time mean that this shortfall is unlikely to be recovered by the year end".
As a result, the firm feared that profits for the year to May were unlikely to meet market expectations.
Shares in Games Workshop fell nearly 18% in early London trading.

You can view the full article here.

I'm not sure what to think. I'm really not too surprised as the topic of Games Workshop's prices being too high has been a topic for ages various forums. I'm not going to bash GW or anything as I really think that their miniatures are the best.

I do have to say that there are a few people I know that have been playing wargames forever that won't buy any of their models due to their inflated prices. They just use stand ins from other miniatures lines.

My recent $250 order from the WarStore pretty much shows I'll pay premium prices for cool models.

What do you guys think? Are the yearly price increases finally catching up with Games Workshop? Is this just a sign of times or is this because the products they released in Q4 were just not that desirable?

Add your comments and let me know.

Till next time,
–The Harrower


  1. I think it might have to do with WHFB 8th edition. I know a lot of people didn't like the new rulebook too much, some people even stopped playing alltogether. I think something similar happened when 40K 5th ed. first came out.

    captcha: leakil (Leah Kill), that's my wife's name! And she is kinda angry right now :P

  2. That's a good point. I've read the WHFB rules and I'm really not a fan. The book is certainly gorgeous, but it's the rules of the game that ruined it for me. I'm not a fan of the horde rule and this edition seems to place too much of an emphasis on big blocks of troops. I'm not saying it's bad or anything, but it's not for me.